In 2006, DSV (very large international logistics company) bought over UTI Couriers as their entry into the Southern Africa market. Pical was contracted to carry out the fleet rebrand. In a space of 2 months, 922 vehicles were
de-rebranded UTI and re-branded DSV across 45 locations and cities in South Africa.
- 992 Vehicles in 2 months
- Varied in spec & size
- 5 different Corporate Identities
- Existing branding very old and problematic